Use the Power of Ezines to Increase Web Site Traffic!
– Mark Williams ?
If you dont have a list of your own then take advantage of
someone elses to increase web site traffic!
What if I told you that there is a cost effective way to
increase web site traffic and get your ads in front of an
audience of 10,0,15,0,20,0, or even 50,000 targeted,
eager-to-buy, people
Would you be interested?
I thought you would be
The answer is not that hard; in fact it is pretty simple. It is
one of the most effective ways to advertise on the internet. The
little secret is utilizing ezines to promote your product,
service, or newsletter.
You see, there are thousands of ezines and newsletters on the
internet that will allow you to advertise in them. This is a
powerful tool that can increase web site traffic and get your
ads in front of thousands of people. Best of all these are
people that have an interest in your niche! Because they have
willingly signed up to receive the ezine that you are going to
place an ad in.
If you sell widgets then you need to find ezines that talk about
the widget industry. The beautiful thing about placing a
sponsor/solo ad in an ezine is that you are, in essence,
performing a joint venture. In some ways it is better than a
joint venture because you do not have to share the revenue with
someone. You simply pay to run the ad and then wait to get the
results.
In order to effectively utilize ezine ads to increase web site
traffic, you need to focus on 2 things.
FIND EZINES THAT ARE RIGHT FOR YOUR PRODUCT OR SERVICE
The first key to effective ezine advertising is to locate ezines
that are in the same industry as your product or service. You
certainly do not want to place an ad about fishing equipment in
an ezine about online marketing!
In my opinion, the best place to search for ezines is the
Directory of Ezines. It is the largest and oldest directory on
the web.
You can find it at http://www.directoryofezines.com
In the DOE (Directory of Ezines) you will find thousands of
ezines. I am sure that you will be able to find some in your
niche market. If not, and yours is an in demand market, then
there is an opportunity to start your own ezine! We will save
that for another article
Do some research and find out how large their mailing list is,
how often they send out their publication, and how much the
advertising cost.
Do not focus on how large the list is for each ezine. Some
ezines with smaller, more targeted lists can be some of your
most profitable. I recommend visiting the site of the ezine and
subscribing to it so you can get a look for yourself. Please do
not pay for an ad to an ezine without reading the publication
yourself to see if it is a high quality publication.
I would suggest buying ads in as many as you can afford and
tracking the results to see how effective each has been. When
you find one that converts well then you know you will be able
to go back to that one over and over again!
Now that we have located the ezines that we want to advertise
in, it is time to take a look at the second factor for
successful ezine promotion.
WRITE AN EFFECTIVE AD THAT WILL GET THE CLICKS!
In order for ezine advertising to effectively increase web site
traffic you must have a terrific ad that pulls people in and
makes them click. If you are advertising in a targeted ezine
for your market, you already have a laser targeted audience. The
trick is to get them interested enough in your ad to force them
to click through to your site.
Mainly, there are two types of ads in an ezine:
1. Solo Ad
2. Sponsor Ad
First, lets discuss the solo ad. This is usually the most
expensive ad to run in an ezine. The reason for this is because
it is the only ad on that page. These are also the most
effective ads to use in ezine advertising. Focus Now
These ads
are going to every subscriber for that ezine as a solo email! It
is almost as if the person that publishes the ezine is promoting
the product for you.
There are 3 ways to lay this ad out that work really well.
1. Compile the email like a mini-sales letter. Make sure that
you use direct response tactics that will get the clicks.
2. Put the ad in the form of a brochure that provides the potential
customer with valuable information about the product or service.
Try to make them think that this is a product they cant live
without.
3. This is my favorite! Write the ad in the form of an
article that endorses the product or service. Give examples of
how you have used the product or service successfully in your
business. Make the article an Advertorial
These work really
well. Most people like good information, so supply them with
some.
The second form of ezine ads is the sponsor ad. Usually, there
are three sponsor ads in an ezine, the top sponsor ad, the
middle sponsor ad, and the bottom sponsor ad. The top ad is
usually the most expensive but you get the best conversion!
The middle sponsor ad would be the next in line in cost and
conversion with the bottom ad being the cheapest and least
converting ad. You need to do whatever your budget will allow,
but I would strongly suggest a top sponsor ad if you are going
to use sponsor ads.
Sponsor ads need to be written much like a classified ad. Make
sure that it applies solid direct response principles, because
the goal is to get the click!
Many ezines also have free classifieds that you can put your ads
in. I would encourage you to utilize these as well. The more
you get your name in front of people the more and more hits you
will begin to see on your site.
One last thing! Make sure that you track all of the ads you
run. When you find an ad that generates a great conversion then
expand your marketing methods using that same ad. You will also
find that some of these ezines perform better than others when
it comes to conversion, so track it!
Ezine advertising will increase web site traffic! It has been a
proven marketing method for me and I am sure that it can be for
you as well. If you will take these tips and use them as a
guide then your sales will explode. Remember, not all ezines are
created equal, so keep looking until you find the ones that get
you the clicks youre looking for.
