A few bends ago on the online marketing road, I registered and
got paid hosting for a website I have been marketing for years.
Now some people may say that is minor step, but for someone who
lives on a rock in the Caribbean Sea that is a privilege.
I happen to live in a society that is still grappling with
technology but is slowly catching on. The average man on the
street feels that you are a geek once you are into computers when
in fact you were in the same mindset as him before you first
started out.
Being on online marketer sets you up for a roller coaster ride
which if you are not prepared for, can leave you throwing up
before the ride ends. Online marketing is not a go-kart race but
is more akin to the Dayonta 500, so you better dig in for a long
ride.
I built and ran my first website on someone elses computer for
years because I could not afford one. I did this using free
hosting services until I could pay for hosting and upgrade my
website. That made me feel so vulnerable at times of placing my
best interests in the hand of another, but business is a gamble
and I took my chances.
Instead of feeling disheartened, I used this as a catalyst for my
growth. Here I was hearing complaints from others about the lack
of opportunities, yet there was a goldmine right on the
playground of the young- the internet.
Online marketing is a great teacher for all. It forces you to
forget about me and start thinking about us. It is not a game
where you hide behind a computer screen and shoot off emails to
thousands hoping that you will get rich. It is all about building
relationships which will determine if you sink or float.
Personality is a powerful tool in your marketing arsenal. It is
an under used strategy that much has not been written about. Mark
you though, just because you have a Brad Pitt personality that means
you are already successful, instead it should compliment
your other strengths.
The internet is a very powerful communicating and marketing tool
that has changed several aspects of our lives. You can shoot off an email
to someone halfway around the globe and it arrives quicker than
an elevator ride to the first floor.
It pains me daily that persons who want a cheap business tool dont
know about it and some who have access to the net use it only to
read emails and play Yahoo games. I happen to work at a computer
lab and many of the persons who I have recommend the internet to
as a business tool never even tried it once. Nothing baffling
about that though.
Online marketing moreso the Net are fairly young when compared to
most offline businesses and there is still plenty of time and
space to hop on board. It will take you some amount of time,
strength, courage and persistence to achieve your set goals. But
at the end of the day you have something you can call your own.
Though I have not earned my first five figure check, these
thoughts are what inspire me daily to help further the growth of
the net. Strange huh, the net grows, my business grows, my bank
balance grows, your business grows
..
Nicholas Dixon
