There”s an old joke that goes something like this:
A man is walking down 7th Avenue in Manhattan and he asks a
stranger “How do you get to Carnegie Hall?”
The stranger tips his hat and politely says, “Practice…
Now there are a couple of things I know about:
First of all, I do, in fact, know exactly what it takes to
get to Carnegie Hall, because I played there in 1976, at
the tender age of 13.
Back then I played lead tenor saxophone in the Bronx
Borough-Wide Band, and believe me, we practiced our
The cool thing about Carnegie Hall, is that everything you”ve
ever heard about the acoustics there, is 100% true.
For instance, a bunch of us kids stood on the stage, speaking
to some other kids who were standing W-A-A-Y back up in the last
row of the highest balcony, and in a voice just slightly louder than
your normal speaking voice, we were able to hear one
another just fine.
It was almost unbelievable!
The other cool thing was, you got to sign your name into a
“history book” when you played there.
I guess they keep records of every performer who entertains
on their stage, and that made you feel pretty special —
especially when you”re 13 years old.
Anyway, the other thing I know about, is how to write
winning sales copy.
And what you need to know, is that writing winning sales
copy is a learnable skill you get better at, by
The simple truth is, the same way you become a better foul
shooter in basketball, and the same way you become a better
musician, is the exact same way you become a better
marketer, and… a better copywriter.
Practice… practice… practice.
Now go sell something,
P.S. Check out all the prior archives you”ve been
missing, right here at: