There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it”s out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.
Once your business is established, you have the opportunity to brand yourself as an expert. Start now, and it doesn”t take long to begin savoring the lifestyle and freedom you always dreamed your business would deliver.
The biggest asset you have in your business is…YOU!
Your time and unique brilliance are the foundation of achieving a highly profitable, deeply rewarding professional business. Implementing the following brand and business strategies is exciting, motivating, and compelling. Once you start on the path of profiting from a great brand and your unique brilliance, you”ll never go back to the old way of running your business again.
Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.
Strategy #1 Know Your Unique Brilliance
Your unique brilliance isn”t a particular skill, like driving a car or delivering your service. It describes you when you are at your very best no matter what you are doing. It”s as if the best moments of your life are encapsulated into one simple statement.
The goal is to one-by-one, ditch, delegate, or redesign every task that falls outside of your unique brilliance. You are now free to use your unique brilliance nearly 100% of the time. What”s exciting is that as you hand off each task, you become more and more energized, productive, and profitable. It truly is a magic wand that once waived, delivers the freedom you always dreamed of.
Strategy #2 Know Your Brand
You don”t have to hire an expensive brand consultant to profit from a compelling brand strategy. What you do need is a clear, concise brand that makes you instantly known and recognizable. Brand wisdom goes beyond a logo and a tagline. A brand is the promise of an experience. Your brand must immediately evoke strong emotions and tug on the heartstrings of your choice client.
Strategy #3 Create A Championship Support Team
Sure, when you first started your business, you probably did every task solo. But to reach the next level of business success and freedom means building an excellent team. For example, one client increased his revenue by a whopping 300%. How? He credits spending just $100 a month on a virtual assistant, who freed up so much of his time and energy, he was able to focus on bringing in new business. Now that is great ROI!
Strategy #4 Take Time Off
Yes, you read correctly. I guarantee that as soon as you cut back to a four-day work week, your business will change for the better. You”ll work smarter, make better decisions, and create new, lucrative opportunities. Working less time shines a new light on how you run your business. Plus you”ll enjoy the rejuvenating benefits of increased creativity, relaxation, and fulfillment by getting plenty of R&R during the remaining three days of the week.
Strategy #5 Leverage Your Expertise Into A Compelling Package or Program
Delivering 1-on-1 services is a waste of your time, talent, and profit potential! No matter what business you”re in-consultant, coach, speaker, trainer, designer-there are dozens of ways you can package your service. For example, one client, a professional organizer, stopped charging by the hour, and created a package from the individual services she was already delivering. Within one week she had tripled her revenue!
2005, Kendall SummerHawk. Reprint rights granted to all online venues so long as it remains complete and unaltered (including the “about the author” info at the end). Send a courtesy copy of the reprint to kendall@kendallsummerhawk.com.
