My Idea Online
  • Privacy Policy
  • Contact Us
Sunday 3 July 2022
  • Login
  • News and Society
  • Automotive
  • Business
    • Business
    • Communications
    • Employment
    • Finance
    • Legal
    • Home Based Business
    • Marketing
    • Online Business
    • Product Reviews
    • Real Estate
    • Self Improvement
  • Home and Family
    • Home and Family
    • Family
    • Home Improvement
    • Kids and Teens
    • Reference and Education
  • Lifes
    • Arts and Entertainment
    • Cancer
    • Entertainment
    • Food and Drink
    • Fashion
    • Health and Fitness
    • Humor
    • Lifestyle
    • Music
    • Recreation and Sports
    • Writing and Speaking
    • Women’s Interests
  • Online
    • Computers & Internet
    • Site Promotion
    • Web Development
  • World Affairs
No Result
View All Result
  • News and Society
  • Automotive
  • Business
    • Business
    • Communications
    • Employment
    • Finance
    • Legal
    • Home Based Business
    • Marketing
    • Online Business
    • Product Reviews
    • Real Estate
    • Self Improvement
  • Home and Family
    • Home and Family
    • Family
    • Home Improvement
    • Kids and Teens
    • Reference and Education
  • Lifes
    • Arts and Entertainment
    • Cancer
    • Entertainment
    • Food and Drink
    • Fashion
    • Health and Fitness
    • Humor
    • Lifestyle
    • Music
    • Recreation and Sports
    • Writing and Speaking
    • Women’s Interests
  • Online
    • Computers & Internet
    • Site Promotion
    • Web Development
  • World Affairs
No Result
View All Result
MyIdeaOnline.com
No Result
View All Result

New Business Names: Naming For The Ear

idea online by idea online
in Marketing
2 min read
1.9k 145
0
f860b9c87bee6877ab006d12 1920

f860b9c87bee6877ab006d12 1920

1.2k
SHARES
2.6k
VIEWS
Share on FacebookShare on Twitter


It”s surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn”t even separate into words.
In many cases this has nothing to do with the diction of the receptionist. Out of context, the company name simply makes no sense to the ear.
Years ago I had an extreme version of this experience when a gardening columnist I was interviewing said something interesting about “squash vine borers.” Listening, I could not form words out of those sounds. I had to ask her to repeat the phrase three times. I still wasn”t sure I”d gotten it right and emailed her to check, only to learn that what I”d finally heard as “bores” should have been “borers.”
Two names submitted in our first Named At Last naming contest, for a web design/search engine optimization company, exemplify this problem. Each contains the kernel of an appealing visual image, but out loud they don”t work:
Ducks Tech Web
Agile Impala
In the first name, the consonants smudge into one another, and in the second example, the vowels blend together when they shouldn”t. Corral a colleague who hasn”t read this newsletter, and test this by saying each name naturally, without exaggerating the space between the words. Ask them to spell what you just said. Most of the time, the colleague will look stunned, unable to echo the sounds, much less spell words.
Use “the receptionist test” on any name you”re considering for a company or product. Even if you primarily sell through the written word, there will be times when you need to call a business partner and have the name create understanding rather than confusion.

Tags: Marketing
idea online

idea online

The internet makes it easy to start a business but what should you start? Discover the right business for you to start with our definitive list of the best online ideas

Related Posts

998983fa61c256a362468c2c 1920

Networking Your Way to Online Business Success

1 month ago
4c025eeee80d3c63703a6266 1920

Freelance Copywriters On The Internet: How To Tell The Difference Between Heaven-Sent And Hack

1 month ago
6c80326b59c2ece6da590168 1920

Put The Selling Power of Testimonials To Work to Increase Your Sales & Profits!

1 month ago
60a14d9f7ea9f80bed84735d 1920

Free Website Promotion…Why Not?

2 months ago
7295d821908581394b31849b 1920

Quite Frankly, Internet Marketing is Addicting!

2 months ago
b02397a926faad2fab158316 1920

Business Goal Setting and Then Following Through

2 months ago
No Result
View All Result

Recent Posts

  • Oral Chelation – Is it Better than Intravenous Chelation?
  • How to cook for a healthier you
  • How Concentrated Psychic Thought Links All Humanity Together
  • Financial Projections in Business Plans
  • Words That Can Leave You Powerless
  • When It Pays To Use Incentive Programs
  • Milk Ranked Among the Top Eight Offenders for Food Allergies
  • Strawberry Jamming
  • EMPATHY, not “Internet Traffic” – key to home based business success?
  • Cross Promoting Techniques that Work
  • Remember the 7 words of success
  • What Is Herbal Medicine? Is It Safe?
  • What you need to know about high blood pressure
  • The Benefits of Journal Writing
  • Warning: The Biggest Lie About Compound Interest
  • บริษัท
  • โรงเรียน
  • ก่อสร้าง
  • บริการ
  • กฏหมาย
  • ท่องเที่ยว
  • พนัสนิคม
  • ผู้ผลิตสินค้า
  • อิเลคทรอนิคส์
  • ราชการ
  • ไทย

© 2020 myideaonline.com - property for rent - property for sale.

No Result
View All Result
  • Home
  • Online Idea Content
  • Contact us
  • Privacy Policy

© 2020 myideaonline.com - property for rent - property for sale.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In