With the rapidly increasing competition amongst web hosting businesses, it is important to identify potentially profitable niches on which to base your business on. This will dramatically increase your chances of success because once you have identified a profitable niche you will then study it closely and figure out all the ways and methods of attracting business from that particular niche market.
To find profitable niches you can focus on for your web hosting business, one option you can use is to take a close look in an industry or occupation that you know well. For example if you have been in human resource management in the past, then that is a good area to look for a good niche you can focus on. The advantage of identifying a niche to focus on includes the fact that you are able to fully understand all the needs and requirements of that particular market. This makes your marketing effort a lot easier as you know all the hot buttons that will attract businesses and individuals in the industry who require a web host.
Another method is to use popular keywords and concentrate your efforts on a popular and growing area. One of the advantages of selecting a keyword that is growing in popularity is the fact that chances of you coming across websites that suddenly find that they require more bandwidth are high. This is easy business to get because most websites change their web hosting service when they require more bandwidth.
Yet another method of identifying a profitable web-hosting niche is to look at your existing clients and identify the ones whose referrals will lead to lucrative new business for you. You can then offer special incentives to those clients to refer business to you. Or alternatively you can give them an incentive to answer a special questionnaire that will help you understand the niche market better and therefore be in a better position to create a successful marketing plan and strategy to secure the business.