By Samuel Indrajaya
Copy writing is a million dollars industry and copy writing
skill is something you can also mastered, it requires a lot
of practices to write an effective sales letter, yes! You
can also learn how to write a good compelling sales letter!
In this article you will discover how to generate more
sales significantly simply by using these 7 powerful sales
copy writing techniques!
Your sales letter is the most important component in your
web site or marketing campaign. It will introduces your
products or services to your visitors and how people react
(buy, bookmark, leave) is 80% entirely depends on your
Below, I will show you how to make you sales letter a
Compelling, Non-stop, 24/7 cash generating machine!
1. Tell a good story in your sales letter.
Every body loves a good absorbing story, with a good story
you will create empathy with them.
Give story that relates to your readers situation, Tell
people about how you get started in your business, put
yourself in your visitors shoes and show them that you
know, understand about their problems and how your product
or service can help them solves their problem.
2. Put your main benefit in your headline.
It is easy to sit back for a while and write down all your
Products benefits on a piece of paper, after that you can
Choose which benefit to put on your headline. Combine your
products benefit with power words such as discover,
amazing, Secrets, guarantee, exposed, secure, love, etc.
Remember that people are overloaded with information, this
Is why you need to put some quick attention grabbers so
people will stay and read the rest of your sales letter. If
your Headline doesnt get read then everything else may go
3. Focus on one product or service.
You need to focus on one product only, dont offer too many
things to your visitors, if you want to sell other product
you can have different page on your web site or create a
new mini site to sell it.
4. Put testimonials on your sales letter.
A Good, believable testimonials from real people will help
Increase your sales dramatically, put their photos,
highlight their main satisfactions with using color,
bolding key sentences, italic, underlining, etc.
5. Put women, babies, pets attributes in your sales letter.
Tie your product with one of these trio because they can
deliver more attention responds to your product or service.
Insert a womens picture in your web site header, e-book
cover will increases your sales response.
6. Create some urgency for your visitors to order.
You need to make people take action and order your product.
e.g. For a very limited time only, Until the end of this
month, Only for our first 100 customers
7. Tell people what they are going to lose if they dont
buy your product or service.
Its true that people will react more to what they are
going to lose instead of what they are going to have.
e.g. Order now before you competitors catch on! You will
save hundreds of dollars using this product!